Research Projects

80+

Projects

Industries

Awards

I've been fortunate to have led many interesting and high-impact projects.
Here are the 4 highlights but if you want to hear more , please reach out to pannida.th@gmail.com

Disclaimer: All graphics shown are either the materials published by the client or sanitized conceptual models to comply with the confidentiality agreement.

Biz Portal

How might we transform the way Thai businesses interact with the government?

Year: 2017

Role: Lead Researcher + Project Manager

Industry: Digital Government

Project Type: Foundational, Generative, and Evaluative

Research Method: Focus Group + Experience Mapping + Survey + Concept Testing

Citizen Portal

How might we improve government services and welfare provision for Thai people?

Year: 2020

Role: Lead Researcher + Project Manager

Industry: Digital Government

Project Type: Project Type: Foundational and Generative

Research Method: In-depth Interview + Survey + Concept Testing

Growth Strategy

How might we develop a new growth engine for a multinational hospitality company?

Year: 2017

Role: Senior Researcher

Industry: Hospitality

Project Type: Business Strategy, Foundational Research

Research Method: Focus Group + Stakeholder Interview

Trade Dashboard

How might we use data to proactively identify business opportunities and risks?

Year: 2019

Role: Staff Researcher

Industry: Agriculture, Wellness, Logistics, Public Policy

Project Type: Foundational, Generative, and Evaluative Research

Project Method: Stakeholder Interview + Prototyping + Data Analysis + Usability Testing

Other Projects

If you want to learn more about the 4 highlighted projects or more recent experience,
you can reach out to me at pannida.th@gmail.com