Doing early discovery work for a hypothetical organization, I was asked to identify Product Opportunity Gaps - open spaces for innovation based on understanding human experiences. Assigned with the topic "Home Exercise," I focused on the experience of people using fitness games as home exercise as I am curious why people still use fitness games as the primary method of exercise after traditional gyms started to re-open from the pandemic.

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The interviews and co-design sessions revealed that reasons for home exercise go much deeper than just convenience. While convenience is an enabling factor but the key driver is psychological safety. People across all segments (regular and non-regular exercisers) want to start exercising in their "comfort zone" and then be pushed out to the "discomfort zone" to stay motivated, and not the other way around.

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After 7 weeks, the research is concluded with solution criteria for opportunities to improve the experience of people who are trying to form a long-lasting exercise habit.

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For more details, please reach out to pannida.th@gmail.com