
I am a design strategist skilled at co-creating business opportunities through user research, data analysis, and business strategy.
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10 years of experience in consulting with skills in mixed-method research, business and design strategy, and management
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Passionate about making a positive difference through user research, data analysis, strategic thinking, and humanity-centered design
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Specialize in 0-to-1 product development and product redesign with expertise in Travel, Health, and Civic Tech
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Studying Integrated Innovation for Products and Services at Carnegie Mellon University (Graduate in May 2023)
Education
Professional Experience
Skills
2022 - 2023
Carnegie Mellon University
Master of Integrated Innovation for Products & Services: MIIPS (STEM Program)
2008 - 2012
Chulalongkorn University
Bachelor of Economics
Sep 2014 - Jul 2022
FRONTIS (Strategy Consulting & Digital Transformation)
Senior Manager, Founding Member
A strategy & technology consulting firm awarded Microsoft’s Partner of the Year for Solution Innovation in 2019.
Mixed Method Research & Project Management
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Drove 23 exploratory and generative research projects from end-to-end to shape product strategies, roadmaps, and designs for SET50 and public sector clients in 7 high-growth industries
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Leveraged both quantitative and qualitative research methodologies to understand, measure, and improve user experience including 3,000+ total participants, 50+ workshops, 70+ interviews, online survey with +2,000 responses, and 50+ concept testing with users and stakeholders
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Presented research insights and point-of-views to executive leadership on a regular basis
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Led, mentored, and collaborated with a cross-functional team of 1 – 14 including business analysts, UX designers, product managers, developers, data engineers, and data scientists. Optimized internal issue tracking process that reduced reporting time by 50%
Product Strategy & Product Management
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Formulated human-centered design strategies and product roadmaps for 5 nationwide platforms. One of the platforms reduced 59% of document preparation time for businesses and contributed to the improved World Bank’s Ease of Doing Business Ranking (46th to 26th in 2016 – 2017)
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Designed and orchestrated the implementation of 1 mobile application, 3 websites, and 60 dashboards for B2B and B2C clients. The dashboards attracted 150,000 visits with the potential to serve 850,000 businesses
Business Strategy & Business Development
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Identified and recommended viable business opportunities valued $10 – 30 million to the CFO and CEO in Education, Tourism & Hospitality, Industrial Product, and Consumer Product sectors
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Prepared and presented technical and commercial proposals to close $150,000 – 1,500,000 in project revenue with new and existing clients
Aug 2014 - Sep 2014
Ipsos
Research Executive
Ipsos is a global market research company operating in 90 markets
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Designed a new product launch survey to test market acceptance for a high-end beauty product
Aug 2012 - Jan 2014
Bureau of the Budget
Budget Analyst
Budget Bureau is the central government agency responsible for public sector budgeting of 95 billion USD
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Analyzed budget allocation request of 20,000,000 USD - saving 10% on tax revenue for Ministry of Culture
Strategy
Digital Product Design Strategy
Product Roadmap
New Business Strategy
Public Sector Strategy
Research
Applied Research
UX Research
Research Plan
Problem Discovery
Problem Structuring
Interview
Workshop Facilitation
Co Design
Domain Research
Stakeholder Analysis
Concept Testing
Data Analysis
Large-Scale Survey
Web Analytics
Social Listening
Information Architecture
Card Sorting
Dashboard Design
Low Fidelity Prototyping
Figma (Basic)
Development & Project Management
Product Design & Development
Project Planning
Team Planning
Sprint Planning
Project Management
Client Engagement
Executive Presentation
Event Organization
Partner Management
Business Development
Recruitment
Language