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I am a design strategist skilled at co-creating  business opportunities through user research, data analysis, and business strategy.

  • 10 years of experience in consulting with skills in mixed-method research, business and design strategy, and management

  • Passionate about making a positive difference through user research, data analysis, strategic thinking, and humanity-centered design

  • Specialize in 0-to-1 product development and product redesign with expertise in Travel, Health, and Civic Tech

  • Studying Integrated Innovation for Products and Services at Carnegie Mellon University (Graduate in May 2023)

Education

Professional Experience

Skills

2022 - 2023

Carnegie Mellon University

Master of Integrated Innovation for Products & Services: MIIPS  (STEM Program)

2008 - 2012

Chulalongkorn University

Bachelor of Economics

Sep 2014 - Jul 2022

FRONTIS (Strategy Consulting & Digital Transformation)

Senior Manager, Founding Member

A strategy & technology consulting firm awarded Microsoft’s Partner of the Year for Solution Innovation in 2019.

  Mixed Method Research & Project Management

  • Drove 23 exploratory and generative research projects from end-to-end to shape product strategies, roadmaps, and designs for SET50 and public sector clients in 7 high-growth industries

  • Leveraged both quantitative and qualitative research methodologies to understand, measure, and improve user experience including 3,000+ total participants, 50+ workshops, 70+ interviews, online survey with +2,000 responses, and 50+ concept testing with users and stakeholders

  • Presented research insights and point-of-views to executive leadership on a regular basis

  • Led, mentored, and collaborated with a cross-functional team of 1 – 14 including business analysts, UX designers, product managers, developers, data engineers, and data scientists. Optimized internal issue tracking process that reduced reporting time by 50%

  Product Strategy & Product Management

  • Formulated human-centered design strategies and product roadmaps for 5 nationwide platforms. One of the platforms reduced 59% of document preparation time for businesses and contributed to the improved World Bank’s Ease of Doing Business Ranking (46th to 26th in 2016 – 2017)

  • Designed and orchestrated the implementation of 1 mobile application, 3 websites, and 60 dashboards for B2B and B2C clients. The dashboards attracted 150,000 visits with the potential to serve 850,000 businesses

  Business Strategy & Business Development

  • Identified and recommended viable business opportunities valued $10 – 30 million to the CFO and CEO in Education, Tourism & Hospitality, Industrial Product, and Consumer Product sectors

  • Prepared and presented technical and commercial proposals to close $150,000 – 1,500,000 in project revenue with new and existing clients

Aug 2014 - Sep 2014

Ipsos

Research Executive

Ipsos is a global market research company operating in 90 markets

  • Designed a new product launch survey to test market acceptance for a high-end beauty product

Aug 2012 - Jan 2014

Bureau of the Budget

Budget Analyst

Budget Bureau is the central government agency responsible for public sector budgeting of 95 billion USD

  • Analyzed budget allocation request of 20,000,000 USD - saving 10% on tax revenue for Ministry of Culture

Strategy

Digital Product Design Strategy

Product Roadmap

New Business Strategy

Public Sector Strategy

Research

Applied Research

UX Research

Research Plan

Problem Discovery

Problem Structuring

Interview

Workshop Facilitation

Co Design

Domain Research

Stakeholder Analysis

Concept Testing

Data Analysis

Large-Scale Survey

Web Analytics

Social Listening

Information Architecture

Card Sorting

Dashboard Design

Low Fidelity Prototyping

Figma (Basic)

Development & Project Management

Product Design & Development

Project Planning

Team Planning

Sprint Planning

Project Management

Client Engagement

Executive Presentation

Event Organization

Partner Management

Business Development

Recruitment

Language

English

Thai

Skill Sets & Methodologies

Strategy

Design Strategy

Product Development

New Business Strategy

Public Sector Strategy

Research

Quantitative

Large-Scale Survey

Data Analysis

Qualitative Data Clustering

Web Analytics

Card Sorting

Qualitative

In-depth Interview

Workshop Facilitation

Co Design

Domain Research

Stakeholder Mapping

Concept Testing

Competitive Analysis

Management

Project Planning

Project Management

Team Enablement

Client Engagement

Business Development

Partner Management

Event Organization

Recruitment

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